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Brainery | | The 4 Top-Rated Free Shopify Themes (as Reviewed by Users)

The 4 Top-Rated Free Shopify Themes (as Reviewed by Users)

ecommerceShopifytips | April 7, 2021
The 4 Top-Rated Free Shopify Themes - Replyco Helpdesk Software for eCommerce

Struggling to find the best Shopify theme for your website? Here are 4 FREE Shopify themes that have the most positive user reviews.

There are tons of premium themes on Shopify with glowing reviews, but what if you’re looking for a free Shopify theme? Maybe you’re just starting out in the eCommerce game, or your money may simply be tied up in other areas of your business.

Whatever the reason, deciding to use a free theme for your Shopify website doesn’t mean you have to settle for mediocre. In fact, there are currently a few options that users just like you are raving about. But as a busy eCommerce seller or brand new entrepreneur, you may not have time to weed through all the choices and find these gems. 

That’s why we’ve done the hard work for you. Keep reading as we break down the 4 top-rated free Shopify themes, as reviewed by users.


We don’t believe in always saving the best for last, so we’re starting off with the free Shopify theme that currently has the highest percentage of glowing reviews. The Simple theme currently has an 86% positive rating, which breaks down as follows:

  • 28 total reviews.
  • 24 positive reviews.
  • 2 neutral reviews.
  • 2 negative reviews.

Yes, you read that right — just 2 negative reviews! Seeing as how we all have different tastes and preferences, this is a pretty impressive feat. Let’s take a look at the Simple theme and learn why it’s so well-liked… 

For starters, as you can see in the image above, the Simple theme has 3 style options. They include “Light,” “Beauty” and “Toy.” That means this selection will work for sellers in a wide variety of industries. 

According to Shopify, this free theme is “clean and minimal,” making it “perfect for showcasing products.” It also features:

  • An accordion-style sidebar menu.
  • Product image zoom.
  • Image animations.
  • Product recommendations.

In looking at reviews, most users seem to like the Simple theme because of its clean design, hassle-free layout, non-convoluted navigation and attractive appearance.


Next up is the Minimal theme, which has an 82% positive rating with nearly 100 total reviews. This free Shopify theme boasts similar benefits to the Simple theme, with “a clean, simple design that keeps the focus on your products.”

It also comes in 3 style options: “Vintage,” “Fashion” and “Modern.” The Minimal theme features:

  • Slideshow (enabling you to showcase products or brand images).
  • Product image zoom.
  • Home page video.
  • Product filtering.
  • Product recommendations.

Users seem to love this theme’s simple navigation, clean look and “out of the box” ease. The minimal theme also has a lot of positive reviews touting how effortless it is to change the look and feel of one’s site with only a few clicks.


Coming in third on our list of top-rated free Shopify themes is Brooklyn. The Brooklyn theme has a 71% positive rating and 2 style options (“Classic” and “Playful”). 

And as you can see in the above image, these options give users dramatically different esthetic choices. That makes sense, because Shopify says this theme is “tailor-made for modern apparel stores.” 

The Brooklyn theme features: 

  • Options that are tailored toward modern apparel stores.
  • Header slideshow.
  • Dynamic product grid.
  • Slide-out cart.
  • Home page video.

Users say this theme is fast, modern, functional and beautiful, offering them a great way to showcase their wares. Designers even say that this is a great starter theme for creating websites for clients.


In fourth (but certainly not least) is Supply. This free Shopify theme has a 61% positive rating and 2 style options.

The first Supply style option is “Blue,” which features primary, contrasting colors and a strong, clean design. The second option is “Light,” which offers softer, more neutral hues.

According to Shopify, this theme enables sellers to “easily showcase and filter large inventories.” So, if you’re selling lots and lots of products (as so many of our customers are), then Supply might be the perfect theme for you. 

The Supply theme features:

  • A build that caters to large inventories.
  • Collection filtering in the sidebar.
  • Featured collections on home page.
  • Slideshow.

A quick scan of the reviews tells us that users believe the Supply theme offers easy setup, clean navigation, great product showcasing / filtering and a quick, responsive performance. 

Features Included in all Free Shopify Themes

We’d also like to point out just a few features that are present in every free Shopify theme (or premium one, for that matter). In addition to the theme-specific perks mentioned in the above sections, every Shopify theme also comes with: 

  • Customizable content section on home page.
  • Mobile-friendly design.
  • Search engine optimization (SEO). 
  • Social media icons.
  • Drop-down navigation support.
  • Built-in style & color palettes.
  • Free theme updates.
  • Free stock photos.

And remember, once you’ve spent all this time getting your website’s design just right, make sure you’re ready to take care of those customers who are going to start pouring in. 

We know firsthand just how suddenly sellers can get inundated by customer inquiries. Whether you’re a brand new business owner or a seasoned eCommerce pro, take control of your inbox now before any customers fall through the cracks. 

With Replyco, you can centralize the messages from all of your marketplaces, websites and platforms into one easy-to-use inbox. And our live chat widget, smart auto-responders, detailed reporting and more help you to keep shoppers happy and manage your team’s efforts like never before. 

Take a quick tour of our features to learn more, or start your free trial today! 

Sheena Ingle - Content Writer for Replyco eCommerce

About the author: Sheena Ingle

Sheena Ingle is a copywriter and marketer with more than 10 years of experience. She studied communications at Southern New Hampshire University and specializes in educating consumers in the eCommerce, technology, customer service and SaaS industries. Sheena's work has been published in major outlets such as USA Today and, and she truly enjoys helping SMBs and online sellers achieve their goals.

To inquire about guest blog posting and other media opportunities, contact Sheena at You can also follow her on LinkedIn.


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