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Brainery | , | Case Study: Maximizing Growth for Direct Plants with Spark Sales Online

Case Study: Maximizing Growth for Direct Plants with Spark Sales Online

Direct Plants

Discover how Direct Plants, a leading UK gardening supplier, achieved remarkable growth through a strategic partnership with Spark Sales Online. Using tailored eCommerce services, SEO optimization, and Replyco’s helpdesk software, they enhanced customer satisfaction, improved product visibility, and streamlined operations.

Client Overview

Direct Plants is a leading UK-based supplier of high-quality plants and gardening products. With a strong presence across multiple platforms, including Amazon, B&Q, and the Range, Direct Plants has established itself as a trusted name in the home and garden industry. As they continued to grow, the need for comprehensive customer service management and seamless eCommerce operations became crucial.

The Challenge

Direct Plants faced multiple challenges common to expanding eCommerce businesses, including managing customer service, optimizing product listings for visibility, and maintaining smooth operations across multiple marketplaces. They required a partner to handle these complexities and ensure a positive customer experience.

Solution: Spark Sales Online

Spark Sales Online, a full-service eCommerce managed services agency, partnered with Direct Plants to provide a suite of tailored services designed to meet their unique needs. Our goal was to enhance customer satisfaction and streamline operations to drive growth and market penetration.

Central to our customer service management was Replyco, a helpdesk software designed for eCommerce sellers to centralize inbox messages across marketplaces. This allowed us to keep on top of all customer interactions and provide easy reporting to Direct Plants, ensuring no customer enquiry was overlooked.

Our comprehensive services for Direct Plants included:

  • Customer Service Management: We managed all customer interactions, including providing plant care advice, processing refunds, and resolving delivery issues. Our team communicated with carriers, reviewed images to assess plant condition, and handled returns.
  • SEO-Optimized Listings: Using Helium 10 tools, we conducted meticulous keyword research and optimized product listings on B&Q, Amazon, and the Range. This ensured Direct Plants’ products stood out in a competitive market.
  • Strategic Collaboration Opportunities: We conducted strategic research to identify promising advertising and collaboration opportunities, helping Direct Plants expand their reach through Instagram influencers, bloggers, and other promotional channels.


Thanks to Spark Sales Online’s comprehensive approach, combined with the use of Replyco’s helpdesk software, Direct Plants experienced:

  • Enhanced Customer Satisfaction: Our ability to centralize customer enquiries and efficiently manage interactions, coupled with plant care advice, contributed to higher customer satisfaction and positive reviews.
  • Improved Product Visibility: Our SEO optimization and keyword research led to increased visibility on major platforms, resulting in higher sales and market penetration.
  • Streamlined Operations: By resolving issues with the Linnworks configurator, including marketplace linking and stock level management, we ensured seamless operations across multiple platforms.

Client Testimonial

Direct Plants

Shaun O’Brien, Director of Direct Plants, expressed his satisfaction with Spark Sales Online’s services:

“Spark Sales Online has been instrumental in our growth. Their comprehensive approach to customer service and SEO optimization has helped us reach new heights in our eCommerce journey. The team’s expertise and dedication have significantly improved our customer satisfaction and product visibility across various platforms. We look forward to continuing our partnership as we grow our brand.”

Spark Sales Online’s Perspective

Ross Boguslavski, Director of Spark Sales Online, shared his insights on the successful partnership with Direct Plants:

“Our collaboration with Direct Plants has been extremely rewarding. By providing a comprehensive suite of eCommerce services and leveraging Replyco to streamline customer service, we were able to address their unique challenges and contribute to their success. We’re proud to work with a client that values both quality and customer satisfaction. It’s partnerships like these that drive us to keep innovating and delivering top-notch solutions.”


This case study illustrates the successful collaboration between Spark Sales Online and Direct Plants. By providing comprehensive eCommerce services and managing customer service enquiries with Replyco’s helpdesk software, we addressed Direct Plants’ challenges and contributed to their ongoing success. We are excited to continue this partnership and support their future growth in the home and garden industry.

Artem Verovenko

About the author: Artem Verovenko

Artem is passionate about helping online retailers streamline their customer service. He currently serves as CEO of Replyco and previously spent more than 9 years helping Linnworks, the U.K.’s largest multi-channel software provider, scale to 3,000 eCommerce customers. Artem graduated with honors from London School of Commerce with a Bachelor of Arts degree in business administration, management and operations. Follow Artem on LinkedIn.


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