How to Increase Sales on eBay: 7 Quick Tips
eBay sellers are constantly looking for ways to grow their business. Here are our top tips for increasing sales and crushing your goals.
If you’re an eCommerce pro who offers products on eBay, you are probably always on the hunt for ways to boost conversions. After all, making plenty of sales is the key to growth and profitability.
That’s why we’re here today with a very simple-yet-important post. Keep reading to discover 7 quick and effective tips for increasing your sales on eBay.
Optimize Your eBay Listings
Closing more sales on eBay starts with making sure your items are noticed and viewed by potential buyers. This means it’s crucial to optimize your listings. You need to think about the words and phrases customers might use who are looking for the types of products you have available.
In order to get it right, conduct a bit of industry research. Check out the wording top sellers in your field are using for their listings. You can also keep it simple by considering the words you would use when looking for certain items.
It’s also important to state exactly what your product is in its description. Do you sell Nars eyeliner? Tell prospects exactly what it is by listing the brand, product, line, size, color, etc. A well-optimized headline in this case would be: Nars High-Pigment Longwear Eyeliner, .07 oz, Via Veneto Black, New in Box. Note: remember to keep your headlines the appropriate length. The eBay catalog only displays the first 80 characters and search engines will not pick up more than this.
Continue this trend through the body of your listing as well. Be as descriptive and clear as possible, while using words that clearly and completely describe what you’re offering in a way that might match how buyers would search for it.
Make eBay Returns Easy
Another way to increase your eBay sales is to make your returns process as easy as possible. You should also let shoppers know how hassle-free it is right there in your listing.
When a customer knows that they can easily return a product and get their money back if they aren’t satisfied, then they will feel much more comfortable buying from you. This is just basic shopping psychology, but it can go a long way toward improving conversions as well as repeat business.
When it comes to returns and refunds, a helpdesk software like Replyco is a dream come true for eBay sellers. We offer the ability to manage your eBay cases within your Replyco Dashboard. This enables you to consolidate everything from customer messaging to refunds all within one convenient tool.
HELPDESK FOR EBAY SELLERS
Manage eBay Messaging, Cases & Feedback
Struggling to stay on top of emails, returns and feedback? Check out the Replyco eBay integration to learn how to get total control over your customer communications.
List New Items Frequently
There are three big reasons why listing new items frequently can help you increase your sales on eBay.
First of all, the eBay algorithm favors sellers who list items on a regular basis. Secondly, the more newly listed your items are, the higher they will show within the “Time: Newly Listed” eBay search results. And third, if your listings are well optimized, then posting new items frequently will continually give you more chances to draw in buyers.
Offer Free Shipping
Once you’ve gotten shoppers to click on your listings, how can you make sure they proceed to purchase? You can start by offering free shipping whenever possible.
Free shipping is a huge draw for eBay customers, as it enables them to save money and also makes it much easier to calculate an item’s full cost. Even just seeing “free shipping” written next to or under an item makes us more psychologically prone to buying, because it makes us feel like we are getting a deal.
However, if you’re going to offer free shipping, make sure you are pricing your products correctly so that you are still profitable. You should also do everything you can to ship items out quickly so shoppers have a positive experience (and leave you a great review).
Use eBay Promoted Listings
Promoted Listings offer eBay sellers a direct and easy way to improve listing visibility, which can absolutely help increase your sales. If your current seller rating is “Above Standard” or “Top Rated,” then this option is available to you for a fee (a percentage of the total cost of your listed item).
Become an eBay Top Rated Seller
There are lots of reasons why becoming a Top Rated Seller on eBay can help you increase sales.
For starters, prospective buyers will feel comfortable purchasing from you because they can see your stellar reputation. Furthermore, listings by sellers with Top Rated status have more visibility. And finally, Top Rated sellers can even benefit from certain other perks, such as a $30 credit toward Promoted Listings each quarter, shipping label credits for returns, refund deductions and even the potential for eBay removing certain negative reviews.
Offer Excellent Customer Service
Finally, keep shoppers coming back to your eBay store over and over again by offering excellent customer service.
When buyers know that you provide top-notch service, they will be much more likely to purchase from you repeatedly. Make sure you answer questions quickly, accurately and courteously. You should also process orders expediently, and make it clear that customer satisfaction is your number one priority.
We know that when you’re a busy eCommerce seller, customer service can be difficult to prioritize. However, the support you provide shoppers can often mean all the difference to your growth and success.
This is why we created Replyco. We exist to help sellers get a handle on their messaging without exerting too much effort or breaking the bank. From time-saving message templates to auto-responders, instant messaging capabilities and more, we’ve got every facet of your customer service covered.