Take Advantage of the High-Growth Opportunity at Amazon Australia
Discover all the ways you can grow your business, reach more customers, get ahead of the competition and more by selling on Amazon Australia.
If you’re an eCommerce seller, you’ve no doubt heard a lot about Amazon Australia lately. Launched by Amazon in 2017, Amazon.com.au quickly became the company’s fastest growing marketplace. And it doesn’t seem to be slowing down anytime soon.
But what does that mean for you? In short, it means there’s a massive opportunity in selling on this high-growth marketplace. Keep reading to learn why you don’t want to miss out on Amazon Australia, along with tips for how to get started there. (Hint: it’s easier than you think.)
Benefit from Marketplace Growth
As we already stated, Amazon AU is growing fast. And you can benefit from that growth by joining the marketplace as a seller. Or, if you already sell on Amazon.com or Amazon.co.uk, by expanding your current business into the Australian market.
According to Amazon, in 2019, Amazon.com.au experienced a 52% year-over-year growth in average unique visitors per month. On top of that, eCommerce sales in Australia grew by 3.8% in the same year.
eCommerce pros can get in on this growth by selling on Amazon Australia and taking advantage of the opportunity to create listings in more than 30 different product categories.
Reach Millions More Customers
There are two main reasons why sellers can reach more customers by expanding their business into Amazon AU.
First of all, when you sell on Amazon Australia, you make your products easier to find and purchase for millions of Australian shoppers. By making your products available to a wider, more global audience, you increase your brand’s visibility and reach. This also means you can dramatically improve your odds of closing more sales.
Secondly, expanding to Amazon Australia helps you to avoid missing out on potential customers. Now that Amazon Australia exists, shoppers in that region can no longer access Amazon.com or Amazon.co.uk. So, you’ll need to be available on Amazon.com.au in order to access that customer base.
Get Ahead of the Competition
As a newer marketplace, Amazon AU offers sellers an incredible opportunity to jump ahead of their competitors.
Depending on your industry, Amazon Australia likely has far fewer sellers in your category than those on Amazon.com. This means you could establish your brand as a (or even THE) leader in your category on Amazon.com.au.
If you sell in a particularly niche industry, you could even become the very first seller in your category. Obviously, this gives you a unique chance to rack up customers who need the goods you offer.
Let Amazon Handle the Logistics
If you decide to sell on Amazon AU, you can let Amazon handle many of the logistics. This will allow you to focus on expanding and growing your business, without having to worry so much about shipping or the intricacies of international selling.
For example, using fulfillment by Amazon (Amazon FBA) enables sellers to leave the shipping and a lot of the customer service responsibilities to Amazon.
Tips for Getting Started on Amazon Australia
As we said before, getting started on Amazon Australia isn’t as difficult as you might think. Plus, you can make it even easier by following a few simple tips.
Get Familiar with Local Taxes & Regulations
When preparing to sell goods to Australian shoppers, you need to familiarize yourself with any local taxation and regulatory requirements.
For instance, Amazon Australia sellers need to consider the Goods and Service Tax (GST). The GST was implemented by Australia in 2018. It requires taxation of any imported goods that are classified as “taxable” for Australian GST purposes and have a customs value of $1,000 Australian dollars (AUD) or less (which means the item is a “Low Value Imported Good” or LVIG).
Based on this regulation, Amazon must calculate, collect and remit a 10% GST on any LVIG sold by Amazon Australia sellers and shipped from outside of Australia to an Australian address. If you’ve chosen “seller fulfillment,” Amazon will remit this tax on your behalf. However, if you are using FBA, you will pay an import tax on any shipment going into Australia.
Register Your Amazon Seller Central Account in Australia
Next, you need to register your Amazon Seller Central account in Australia. You can do this by visiting sell.Amazon.com.au or from within Seller Central. Once registered, you’ll be able to link your Amazon US or Amazon UK account to your Amazon Australia account so that you can easily perform tasks such as transferring your Amazon US / UK listings over to Amazon Australia. (Note: linking your accounts can be completed easily via the Global Selling Dashboard in Seller Central.)
Decide What to Sell & List Your Items
A critical component of selling on Amazon AU involves deciding what to sell on the marketplace and listing your items.
As previously stated, if you already sell on Amazon.com or Amazon.co.uk, Amazon makes it easy to transfer your listings over once you’ve set up your Amazon Australia Seller Central account. The Build International Listings tool (BIL) allows you to sell globally by adding offers and synchronizing pricing across marketplaces. Learn more here. Note: The BIL tool only works if the ASIN is already available in the market, so many Amazon account managers recommend transferring listings via flat files in other cases.
Put Together an International Shipping & Fulfillment Plan
New Amazon Australia sellers also need to determine how they’re going to handle shipping and fulfillment.
You can use Amazon FBA to fulfill and ship your Amazon Australia orders. However, you’ll need to get your items into Amazon’s Australian fulfillment centers first (as Amazon FBA cannot ship items from your US or UK warehouses into Australia for you). Luckily, you can find a list of third-party providers that other sellers have used for this purpose via Amazon’s Service Provider Network.
Manage Your Amazon Australia Customer Service
The success of your Amazon Australia business depends heavily on how you manage customer service and support.
If you use Amazon FBA, Amazon will handle 24-hour customer support for “delivery-related questions” for you. Since these types of inquiries comprise the majority of customer messages, the service contributes to the success of a wide range of Amazon sellers.
However, if you fulfill customer orders yourself, you need to be available for all customer questions, issues and messages.
In either circumstance, Replyco’s Amazon Australia integration is a dream come true for busy Amazon sellers. As you know, today’s shoppers want answers fast. That’s why we offer tools such as smart auto-responders, message templates, an intuitive dashboard for prioritizing inquiries and much more. At Replyco, you’ll find everything you need to reduce response times and keep customers happy. You can also utilize our detailed reporting features to analyze and manage every aspect of your team’s performance. Take a tour of our features to learn more, or get started with your free trial today.
To learn more about how to make the transition over to Amazon Australia, including the factors you need to consider, visit Amazon’s Global selling landing page. Plus, Amazon sellers ready to expand their businesses now can add the Amazon Australia marketplace in Seller Central here. Have questions for the Amazon AU team? Feel free to contact them directly.
Finally, as always, reach out to us anytime with your questions about managing eCommerce customer service. Happy selling out there!