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7 Pro Tips for Marketing Your eBay Store

eBayecommercemarketing | July 17, 2021
7 Pro Tips for Marketing Your eBay Store - Replyco Helpdesk Software for eCommerce

If you want to increase your sales on eBay, you need great marketing strategies. Here are 7 ways to get your products seen by more shoppers.

If you’re an eBay seller, marketing your store effectively is the key to making sales and turning a profit. Even if you sell incredible products at amazing prices, shoppers can’t buy your items if they don’t even know about them. 

Luckily, there are a variety of ways to not only get your offerings in front of customers, but also make them as enticing as possible. That’s why we’re here today with some advice on how to advertise your wares more successfully. Read on to discover 7 pro tips for marketing your eBay store… 

1. Optimize Everything

The first step in better eBay marketing is to get your SEO on point. From your headlines to your product descriptions, good content optimization is the foundation of making more eCommerce sales. 

If you want to dominate eBay search results, you need to perfect two basic things: 

  • eBay SEO
  • Grouped Listings

In order to get these two factors right, it’s important to follow a few strategies and make your product descriptions more attractive to eBay’s algorithms and potential customers. Here’s a quick checklist to follow: 

  • Match your product listings to the eBay catalog. 
  • Create keyword-optimized headlines and product descriptions.
  • Take high-quality photos of your products, showing as much detail as possible.
  • Keep your feedback / eBay star rating great with excellent customer service.
  • Offer Guaranteed Delivery if you can.
  • Become an eBay Top-Rated Seller.

By following these strategies, you increase the odds that your items will appear at the top of eBay search results for your desired search terms. And once you master Grouped Listings, or even win eBay’s “Our Pick” for your category, you’ll really see an uptick in the number of sales you make. 

2. Use eBay’s Promotions Manager

Next up, use eBay’s Promotions Manager to your advantage. The Promotions Manager enables you to offer deals that are visible to customers when they are browsing listings, such as “Save up to 12% when you buy more.” 

And since eBay also lets shoppers filter their search results to only view listings that offer “deals and savings,” the Promotions Manager is an especially good way to make sure your products are seen. 

If you’re worried that offering discounts or other deals might cut into your profit margins, think again! When done correctly, this approach can lead to much higher profits due to bulk sales and return shoppers. For example, by offering discounts for multi-product orders, you may reduce your shipping costs since you won’t have to ship so many single items. To learn more about effective promotional tactics, check out our full-length guide: 23 Pricing Strategies Any eCommerce Seller Can Use to Boost Sales

3. Invest in Promoted Listings

One of the most effective ways to get your products in front of more shoppers is to use eBay’s Promoted Listings. While this service isn’t free, you’re only charged for the ad if it helps your item sell.

With Promoted Listings, eBay will display your ad listing in prominent spots on their website, such as high or top spots in search results pages and in related items sections. You also have options when it comes to this service, including Promoted Listings and Promoted Listings Lite. Note: your seller level must be Above Standard or Top-Rated to qualify to use this feature. 

Click here to learn more about eBay Promoted Listings.

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4. Advertise on Social Media

There are also ways to market your eBay store outside of the marketplace. For example, social media presents an excellent opportunity to reach countless potential customers. 

Have a new product coming out? Running a sale? Just want to let prospects know your store exists? Create social media accounts for your brand to raise awareness and get the word out. 

Exactly how you go about marketing on social media will depend on your brand and your target audience. If you sell products that appeal to a younger generation, you might want to consider using Tik Tok to create short, fun videos that capitalize on trends while drawing eyes to your products. 

Or if your items are aesthetically pleasing, use Instagram to showcase them. Furthermore, use trending hashtags that are relevant to what you sell on Twitter, or post about your B2B products on LinkedIn. You can also run paid ads on Facebook Business or Google Adwords that target certain demographics and increase the odds of getting traffic to your store. 

For most sellers, the best approach is a multi-channel one that takes advantage of the best facets of every social media platform. 

5. Send Marketing Emails & Newsletters

Another great way to advertise your eBay store is through marketing emails and newsletters. If you have a customer email list in which shoppers have opted in to communications from you, send out regular correspondence that details your current product offerings, upcoming promotions, company updates and anything else you’d like to share with customers. 

Just remember to follow eBay’s guidelines when it comes to communications and contact details. For example, read our recent article on how to navigate eBay’s policy against including contact information in customer emails

6. Make Your Product Listings as Attractive as Possible

While we already touched on this in our section about optimizing your eBay product descriptions, it bears repeating. It is absolutely crucial to make your listings as attractive as possible. 

From product images to description layout and design, make sure your listings are enticing, engaging and easy-to-scan. Use colors and bold fonts to help important bits stand out, and ensure your imagery is clear and detailed. Want to learn more about how to take great photos for eBay? Here’s a full article on the subject

7. Turn Your Customers into Brand Ambassadors

Finally, your existing customers represent some of the best potential for marketing your eBay store. By providing excellent customer service, you can ensure amazing word of mouth and new buyers thanks to glowing reviews and recommendations.

Recent statistics show that 77% of consumers report a willingness to recommend a brand after just one positive experience.

Want to improve your eBay customer service and turn your previous shoppers into loyal brand ambassadors? Replyco can help! From consolodated messaging to eBay Cases management to time-saving email templates and auto-responders, Replyco enables sellers to reduce response times while saving loads of time and money. 

Get started today with your no-credit-card-required free trial or book a live demo to see our software in action! 

Sheena Ingle - Content Writer for Replyco eCommerce

About the author: Sheena Ingle

Sheena Ingle is a copywriter and marketer with more than 10 years of experience. She studied communications at Southern New Hampshire University and specializes in educating consumers in the eCommerce, technology, customer service and SaaS industries. Sheena's work has been published in major outlets such as USA Today and LIVESTRONG.com, and she truly enjoys helping SMBs and online sellers achieve their goals.

To inquire about guest blog posting and other media opportunities, contact Sheena at sheena@replyco.com. You can also follow her on LinkedIn.

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